Interactions personas help to understand and empathise with the user’s mental state and understand the context in which the user interacts with a product or a service.
Download interaction personaWhile persona and empathy maps describe a general state of the user, they lack details in the touchpoints, when the interaction between the users and the product or services. Interaction personas focus instead on the touchpoints and the user’s mental state and context in these specific moments, pinpointing crucial elements that could help to improve the product.
Interaction personas take the knowledge of cognitive and behavioural psychology and focus on seven elements: emotional state, environment, willpower and mental energy, attention span, touchpoints, moment visualisation, and inclusion.
Starting from the data gathered in user interviews and primary research, you should start to build the interaction personas analysing the entire journey of the user in a given product or service.
Identify the touch points and use the research data to define every single kind of user and context that can happen in every single interaction with a touch point.
Interaction personas could be useful to Managers, Designers and Stakeholders
Run an interaction persona session and discover how to start from mapping the user journey to understand the user context in the moment of interaction.
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